NeuroFocus Systems & Services Pvt. Ltd.

We are an innovative company applying the latest advances in neuroscience to the world of advertising and messaging.

We leverage a rapidly growing body of research and insights into how the human brain processes stimuli like ads, messages, and products. We are able to track millisecond-by-millisecond brain responses to messaging

What We Do

Our breakthrough techniques utilize advances in measuring attention challenges, emotional engagement, and memory/retention to measure the effectiveness of advertising. Our measurements are precise, unambiguous, and repeatable.

The measurement method is established EEG technology, which is simple, non-invasive, non-influential, and comfortable to consumers.

Our methodology provides neurophysiological measurements based insights to our clients about:

• which aspects of the ad contribute most and least to the overall effects identified in analysis
• design feedback to ad designers on each of the chosen components based on analysis
• Identification of strengths and weaknesses of the target ad
• Recommendations for improving, refining, and reusing segments of the ad